Yesterday I read about Personas on Peta’s blog Innovate. The software for this was created by MIT Media Lab to create a data portrait of how you are seen by the Internet.
I created one about me (above). It is pretty interesting watching it being built. Interestingly, books don’t rate very high for someone who works in a library and music rates much higher than it should, although it probably isn’t rating talent. I think there must be several Mal Booth’s who rate on the Internet. I don’t think they can access anything about you that is behind a walled garden (e.g. Facebook), but they can access any open data (e.g. blog posts, Flickr and probably
Have a go for yourself:

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